# DomainSend brand and media > Version 1.0 · November 2026. HTML: https://domainsend.app/media/ DomainSend is the email client for Cloudflare Email Routing. Write the name as **DomainSend** (one word, capital D and capital S). Describe it as email for every domain you own. Do not use Cloudflare’s logo, and do not imply that Cloudflare endorses DomainSend. The mark is a forward chevron that doubles as a D and a send arrow. An orange bar runs through the counter. Keep the bar orange in full-colour use; drop to one colour only for single-colour printing. Do not redraw, trace, or re-cut the mark. DomainSend was previously called FlareMail. “DomainSend, formerly FlareMail” is allowed in about pages, release notes, and historical posts. Do not use the old name as the product name anywhere else. Voice: a sharp friend who knows DNS. Short sentences, plain words, a light touch. Never cute at the expense of clear. We say: “Your domain is live. Say hi to your new inbox.” We don’t say: “Domain provisioning completed successfully.” ## Logo Primary lockup: **horizontal** (mark plus wordmark). Use it for the web, the product, and docs. | Lockup | Use | | --- | --- | | Horizontal | Default | | Stacked | Square or centered layouts | | Wordmark | Only where the mark is already nearby | | Mark | App icon, favicon, avatars, small spaces | Variants: `charcoal` on Off-White or white · `on-dark` on Charcoal · `monochrome` one-color. The app icon is the mark on a charcoal rounded tile. Clear space equals half the height of the mark on every side. Nothing else goes inside that margin. | Asset | Minimum on screen | Minimum in print | | --- | --- | --- | | Horizontal | 104 px wide | 25 mm | | Stacked | 64 px wide | 15 mm | | Wordmark | 72 px wide | 20 mm | | Mark | 18 px tall | 5 mm | Do not stretch, squash, rotate, recolour outside the palette, outline, or add shadows. Do not retype or rearrange the wordmark — use the supplied lockup files. Do not place the logo on a low-contrast background. Web and app UI: SVG. Docs, slides, and email: PNG. Print: PDF. ## Color Orange is the bar in the mark and the primary action colour. It is not a text colour. Use Ember for orange text and links on light backgrounds. | Name | Hex | Role | | --- | --- | --- | | Charcoal | #151515 | Mark body, text, dark surfaces | | Orange | #F97316 | The bar in the mark, primary actions, key highlights | | Off-White | #F6EDE1 | Warm default background | | Ember | #C2410C | Orange text and links on light backgrounds | | Stone | #E7E1D8 | Borders and dividers | | Ash | #6B645C | Secondary text | Balance roughly 60 Off-White / 25 Charcoal / 10 Orange / 5 accents. Orange is the spark, not the room. The shipped product UI keeps its existing warm tokens (`#ff5f16` orange, `#1a140f` ink) so the app does not need a wholesale recolour. Use this palette for the mark, icons, and new artwork. | Foreground | Background | Contrast | Use | | --- | --- | --- | --- | | Charcoal #151515 | Off-White #F6EDE1 | 16.4:1 AAA | Body text | | Ash #6B645C | Off-White #F6EDE1 | 5.0:1 AA | Secondary text | | Ember #C2410C | White #FFFFFF | 5.2:1 AA | Orange text and links | | Charcoal #151515 | Orange #F97316 | 5.9:1 AA | Text on orange buttons | | Off-White #F6EDE1 | Orange #F97316 | 2.9:1 fail | Never for text | | Orange #F97316 | Off-White #F6EDE1 | 2.6:1 fail | Never for body text. The bar in the mark only | ## Typography The wordmark is a custom geometric sans-serif: bold, tight-tracked, confident. Use the supplied lockup files; do not reset it in another typeface. Product headlines and interface text use the existing app stack (Inter first, then the system sans). Addresses, headers, and code use system monospace. ## App icon and social Primary app icon: the mark in Off-White on a Charcoal rounded tile. For App Store and Play listings use the 1024 px opaque PNG. Favicons live at the site root (`/favicon.svg`, `/favicon.ico`, `/site.webmanifest`). Theme color is `#FF5A1F` (the product accent), and the app icon tile is `#151515`. Open Graph image: https://domainsend.app/assets/og-share.webp (1200×630). Dark alternate: https://domainsend.app/assets/og-share-dark.webp ## Downloads Guidelines (PDF): - https://domainsend.app/media/kit/domainsend-brand-sheet.pdf - https://domainsend.app/media/kit/domainsend-color-palette.pdf - https://domainsend.app/media/kit/domainsend-construction-guide.pdf Horizontal SVG: - https://domainsend.app/media/kit/logo/domainsend-horizontal-ink.svg - https://domainsend.app/media/kit/logo/domainsend-horizontal-on-dark.svg Stacked SVG: - https://domainsend.app/media/kit/logo/domainsend-stacked-ink.svg - https://domainsend.app/media/kit/logo/domainsend-stacked-on-dark.svg Wordmark SVG: - https://domainsend.app/media/kit/logo/domainsend-wordmark-ink.svg - https://domainsend.app/media/kit/logo/domainsend-wordmark-light.svg Mark SVG: - https://domainsend.app/media/kit/logo/domainsend-mark-color.svg - https://domainsend.app/media/kit/logo/domainsend-mark-monochrome.svg PNG (docs, slides, email): - https://domainsend.app/media/kit/logo/domainsend-horizontal-ink.png - https://domainsend.app/media/kit/logo/domainsend-horizontal-on-dark.png - https://domainsend.app/media/kit/logo/domainsend-stacked-ink.png - https://domainsend.app/media/kit/logo/domainsend-stacked-on-dark.png - https://domainsend.app/media/kit/logo/domainsend-wordmark-ink.png - https://domainsend.app/media/kit/logo/domainsend-mark-color-512.png - https://domainsend.app/media/kit/logo/domainsend-mark-monochrome-512.png Social PNG: - https://domainsend.app/media/kit/social/domainsend-og-image-1200x630.png - https://domainsend.app/media/kit/social/domainsend-og-image-dark-1200x630.png - https://domainsend.app/media/kit/social/domainsend-avatar-charcoal-800x800.png - https://domainsend.app/media/kit/social/domainsend-avatar-orange-800x800.png - https://domainsend.app/media/kit/social/domainsend-x-header-1500x500.png - https://domainsend.app/media/kit/social/domainsend-linkedin-banner-1584x396.png - https://domainsend.app/media/kit/social/domainsend-email-signature-logo-600x150.png App icon: - https://domainsend.app/media/kit/app-icon/domainsend-app-icon-1024.png - https://domainsend.app/media/kit/app-icon/domainsend-app-icon.svg ## Legacy filenames The pre-rebrand `/media/kit/logo/flaremail-*` filenames still resolve and now serve DomainSend artwork, so existing press links and bookmarks keep working. Prefer the `domainsend-*` names for anything new.